Why we built alice

Built on decency, driven by trust

Alice exists because the world no longer treats people’s data with basic decency.

Every day, voice data is captured, mined, analyzed, shared, resold, and fed into systems without permission. Most tools normalize this erosion. They bury users under dark patterns, predatory terms, and hidden analytics. The industry rewards extraction, not trust. We reject that model entirely.

Our growth has come from something far more durable — people telling other people. Professionals who rely on Alice every day pass it forward because they know we will not break their trust. No surveillance. No third-party trackers. No data pipelines feeding ad networks. Your recordings are yours. Your transcripts are yours. Your work is yours. We are not here to exploit your voice. We’re here to protect it.

We believe privacy is not a feature. It is a moral baseline.

It is not about being “secure enough“ or “compliant enough.” It is about being decent. It is about earning trust repeatedly — with every recording, every transcript, and every interaction. Alice exists to give you control, clarity, and honesty in a world that treats data like an asset to be harvested. We treat it as your property. Always.

Marc Cuban video

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